Coke's capitulation to the 'new normal', and could a newly graduated MBA run the business? Analysts unpick Q3 2014 Coke appears to be capitulating to the 'new normal' operating environment by lowering its revenue and volume growth targets, according to one financial analyst, while disaffected investor David Winters claims there is 'failure and disarray' within the business. Bonnie Herzog, senior analyst at Wells Fargo Securities, said yesterday in a note that she welcomed these moves - specifically Coke's removal of its focus on volume growth.