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Coke to launch new product to regain its fizz

2014-10-27 03:07:43| Beverages - Topix.net

Coca-Cola Amatil and its US partner The Coca-Cola Co will this week launch their first new cola product for seven years as chief executive Alison Watkins releases the outcome of a strategic review that is likely to involve job major cuts. Analysts are expecting Ms Watkins to detail plans to slash capital expenditure and cut costs by at least $100 million over three years by centralising production, streamlining supply chain and support costs, and culling products and brands to free up funds to reinvest in marketing and new initiatives to drive volume growth.

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