Lets lay out the 4 stages of social engagement and how you can use them to move people up the ladder of engagement, from consumptions to collaboration.
The problem with consumers is that they give you no reason, other than that they are following you, and they like the content you put out.
Consumers are level one in the social engagement hierarchy. As mentioned, there are 4 levels in the process:
Consumption
Curation
Creations
Collaboration
David Johnson, an automotive social media strategist with PersuasiveConcepts.com, helps dealers understand and reach a deeper level of engagement with the community, from which customers are drawn. [Read more]The Article Collaboration: Creating a Deeper Level of Social Engagement appeared first on Automotive Digest.