Home Comment: Breakfast Drinks are No Silver Bullet
 

Keywords :   


Comment: Breakfast Drinks are No Silver Bullet

2013-07-04 13:23:00| Daily beverage news and comment - from just-drinks.com

As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the US, they are increasingly focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this burgeoning sub-sector be embarking on a rocky road? Katy Askew argues breakfast drinks do not necessarily represent a silver bullet as the industry looks to provide the US breakfast category with a much needed shot in the arm.

Tags: comment silver breakfast drinks

Category:Food and Related Products

Latest from this category

All news

»
27.11
27.11240
27.11 C.J.Date
27.11VR7001
27.11BEAST
27.11
27.11
27.11 112
More »