Home › Comment: Breakfast Drinks are No Silver Bullet
 

Keywords :   


Comment: Breakfast Drinks are No Silver Bullet

2013-07-04 13:23:00| Daily beverage news and comment - from just-drinks.com

As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the US, they are increasingly focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this burgeoning sub-sector be embarking on a rocky road? Katy Askew argues breakfast drinks do not necessarily represent a silver bullet as the industry looks to provide the US breakfast category with a much needed shot in the arm.

Tags: comment silver breakfast drinks

Category:Food and Related Products

Latest from this category

All news
»
20.09Atlantic Tropical Weather Outlook
20.09Eastern North Pacific Tropical Weather Outlook
20.09Construction giant collapses putting 2,400 jobs at risk
20.09KANSAI HELIOS Further Expands as System Supplier in Italy
20.09Colorado Rancher named PLC president as annual meeting closes
20.09New Acrylic Resin for Architectural Coatings Without Fluorosurfactants from EPS
20.09¦nie¿ka Publishes Results for 1H 2024
20.09Sheboygan Paint Company Appoints Fallon Phillip HR Director
More »