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Comment - Soft Drinks - CSDs See Lack of Fizz from World Cup

2014-06-19 14:34:00| Daily beverage news and comment - from just-drinks.com

With the FIFA World Cup underway in Brazil, our soft drinks columnist Richard Corbett investigates if the tournament historically offers a sales bounce to CSD producers in Western Europe. He also questions whether future tie-ups could be under threat from the game's increasingly toxic-looking governing body, FIFA

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