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Comment - "Speers" and the Near-Beer Revolution
2014-03-10 16:23:00| Daily beverage news and comment - from just-drinks.com
At the launch of an extension to Heineken's hugely successful Desperados brand two weeks ago, the brewer's UK management issued a brash come-on to rivals looking to challenge them in the so-called "spirit-beer" category. "You'd better be good," they said.
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