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Home › Comment - Spirits - Brand Loyalty? Let's Be Friends

 

Comment - Spirits - Brand Loyalty? Let's Be Friends

2014-03-27 10:16:00| Daily beverage news and comment - from just-drinks.com

The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.

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