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Comment - Spirits - Diageo Making the Best of a Bad Job with Bushmills, Don Julio deal?

2014-11-05 12:09:00| Daily beverage news and comment - from just-drinks.com

Diageo has surprised some with its move to sell its Irish whiskey brand Bushmills in return for control of Don Julio Tequila. Here our columnist, Richard Woodard, analyses the thinking behind the deal

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