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Home › Comment - Spirits - Hybrid Spirits: Innovation or Laziness?

 

Comment - Spirits - Hybrid Spirits: Innovation or Laziness?

2014-08-20 11:51:00| Daily beverage news and comment - from just-drinks.com

This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?

Tags: or comment innovation hybrid

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