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Home › Comment - Spirits - Pernod Ricard and the Race for Absolut: Five Years On

 

Comment - Spirits - Pernod Ricard and the Race for Absolut: Five Years On

2013-04-02 14:32:00| Daily beverage news and comment - from just-drinks.com

This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.

Tags: on years comment five

Category:Food and Related Products

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