Home Comment - Spirits - Will We Understand the Language of Rum?
 

Keywords :   


Comment - Spirits - Will We Understand the Language of Rum?

2015-04-20 19:28:00| Daily beverage news and comment - from just-drinks.com

Gruppo Campari's decision to change the names of several rum brands in its Appleton Estate portfolio suggests that the segment may have stumbled on its own language. Does this mark the end of rum's reliance on the terminology used by Cognac and Scotch whisky? Richard Woodard delves deeper.

Tags: of comment language understand

Category:Food and Related Products

Latest from this category

All news

»
20.09Economy worries swirl after 'painful' Budget warning
20.09Atlantic Tropical Weather Outlook
20.09Eastern North Pacific Tropical Weather Outlook
20.09Would you let AI plan your next holiday?
20.09Nike boss steps down as company veteran returns
19.09MCC Paarl hosts 21st Annual Student Label Design Competition
19.09Certified Angus Beef awards 26 scholarships
19.09Food Safety and Fellowship
More »