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Comment - Wehring's Way - The Message Needs Shooting

2013-08-16 15:35:53| Daily beverage news and comment - from just-drinks.com

Generic marketing, like the editorship of just-drinks, is a tough gig. The promotion of a category - rather than a specific brand within a category - is certainly a road well-travelled: The experiences of those who have tried suggest that said road contains perils and pitfalls.

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