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Communication can solve consumer fears over antibiotic resistance

2020-12-18 01:48:00| Beef

Poor industry communication in the past has increased consumer fears around antibiotic use in animal agriculture. According to panelists at the recently held National Institute for Animal Agriculture Annual Antibiotics Symposium, farm tours and engaging with social media influencers are excellent ways to communicate effectively and win back consumer confidence on antibiotic use on-farm.

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