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Competitive Advantage from Marketing, Selling Ahead

2013-03-19 19:15:00| Corn & Soybean Digest

Buying crop revenue protection (RP) this year is a no-brainer on the heels of last years drought. But RP policies pay best when yields are reduced substantially and not so much when yields are about normal. Thats why marketing ahead is so crucial. Consider this simplified example.News from Brock Associates read more

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