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Comscore provides audience measurement currency to Spectrum Reach
2021-07-22 08:31:23| Digital TV News
July 21, 2021 Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
Tags: reach
audience
currency
measurement
Category:Consumer Goods and Services