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› "Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II
"Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II
2019-12-10 16:05:00| Daily beverage news and comment - from just-drinks.com
Olly Wehring speaks to Diageo's chief digital officer, Ben Sutherland. Here, in the second part of an exclusive two-part interview, Sutherland talks about breaking through to 'dark social', the power of imfluencers and the lack of a digital rule book for beverage.
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