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Consumers turn back to shops for smartphone purchase in Q1
2016-06-28 10:00:00| Telecompaper Headlines
(Telecompaper) Consumers are increasingly buying their phones in physical shops, according to the Dutch Smartphone User Q1 2016 report by Telecompaper. In the first quarter of 2016, 42 percent of Dutch consumers said they bought their smartphones online, down from 47 percent a year earlier. Especially Apple and HTC smartphones are more often bought in shops (+13 and +15 percentage points in a year). The Telecompaper report 'Dutch Smartphone User Q1 2016' shows that 86 percent of Dutch consumers now have smartphones, an increase of 5 percentage points over the past year. With nearly everyone under 30 owning a smartphone, growth is coming from the over-50s. The 50-64 age group rose from 67 percent with smartphones a year ago to 84 percent in the latest survey. Among 65-80 year olds, 63 percent now have a smartphone, up from 54 percent in the first quarter of 2015. This may explain the increase in smartphone sales in physical shops, as seniors tend to use online channels less.
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Category:Telecommunications