To those unfamiliar with the nuances, navigating the rules that surround content creation, syndication and curation can be a full-time job.
Utilizing original content is better than pushing out free content or leveraging content from content farms. The problem is, many marketers dont have the budget, skill set or personnel to produce a steady drumbeat of varied and engaging original content. As such, the natural inclination is to simply pass along content found in a web search. But the legal implications of doing so can be costly, especially in a landscape where content providers are looking to maximize revenue from their content.
Here are three tips for marketers to follow to correctly use content found on the web:
Live by the golden rule: if you didnt write it, you need written permission to republish it.
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