The key factor in judging performance and customer satisfaction with social media marketing messages is terrific content, according to the inaugural J.D. Power and Associates 2013 Social Media Benchmark Study.SM
Three major performance indicators that have been identified among top performing auto brands evaluated in the study are:
Jacqueline Anderson, director of social media and text analytics for J.D. Power and Associates, wants dealers to understand the importance of having great "content" when planning social media marketing messages. Find out what she has to say.
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