Home › Conviva and The Trade Desk provide content context for programmatic ad buyers
 

Keywords :   


Conviva and The Trade Desk provide content context for programmatic ad buyers

2021-08-06 08:33:01| Digital TV News

July 29, 2021 Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.

Tags: content provide trade context

Category:Consumer Goods and Services

Latest from this category

All news
28.02Rent tops 1,000 a month in more areas - find out where
27.02What the Warner Bros deal could mean for streaming, cinemas and news
27.02Sam Altman backs rival Anthropic in fight with Pentagon
27.02Brewdog expected to announce sale early next week
27.02Government to give go-ahead for 1bn defence helicopter deal
27.02Waitrose to suspend mackerel sales due to overfishing concerns
27.02SSE Airtricity to reduce gas prices by 8% from April
27.02Tyrrells plans to give vegetable crisps the chop
Consumer Goods and Services »
06.032026 Crop insurance prices favor soybeans over corn
06.032026 Crop insurance prices favor soybeans over corn
05.03Pork industry titans inducted into NPPC Hall of Fame
05.03Parker honored with Paulson-Whitmore Award at National Pork Industry Forum
05.03Beef.com launches digital infrastructure blueprint
05.03Inside the beef market: Prices, policy, and meat inspection
05.03Oil prices, market impact from military strikes in the Middle East
05.03Oil prices, market impact from military strikes in the Middle East
More »