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Cotton No Longer the Fabric of Our Lives (Guest Article)
2014-06-09 19:38:52| EmergingTextiles.com
Cotton's market share of global end-use consumption is at the lowest level in years. Price fluctuations, weather disruptions, changing consumer attitudes, and other factors have all contributed to cotton losing market share to synthetic fibers. What should the cotton industry do to better compete? The challenge for the cotton industry in the coming years will be to develop a message that not only resonates with retail buyers, but consumers as well, explains Robert P. Antoshak Managing Director Olah, Inc. ()
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