When Molson Coors announced the launch of a "revitalisation plan" earlier this year, much was made of the group's decision to change its name. The switch to Molson Coors Beverage Co suggested a "pivot away from beer", a suggestion that has plenty of evidence to back it up - hello, Vizzy hard seltzer! Less was made, however, about the prospects for the company's operations outside its North American heartland. Until now.