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Crank it up: Russell Simmons, Universal Music launch label -- on YouTube

2013-07-23 16:00:00| CNET News.com

EXCLUSIVE: The man behind Def Jam, who brought hip-hop to the masses, is out to create stars on YouTube through the newly-created All Def Music. And he's teaming up with the world's largest music company to do it. [Read more]    

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