Home › Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
 

Keywords :   


Cross MediaWorks and 605 standardize campaign measurement and advanced analytics

2018-01-18 16:00:40| Digital TV News

Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.

Tags: advanced cross campaign measurement

Category:Consumer Goods and Services

Latest from this category

All news
18.09Inflation rate holds steady in August at 2.2%
18.09Embattled Tupperware owner files for bankruptcy
18.09Marlboro owner sells UK inhaler firm over backlash
18.09New bank hubs to open but many can't print statements
17.09What will a US interest rate cut mean for me?
17.09Roku dominates connected TV advertising market
17.09Minerva AI Companion now supports Contentwise
17.09Setplex unveils AI ad-detection technology at IBC 2024
Consumer Goods and Services »
18.09Inflation rate holds steady in August at 2.2%
18.09Atlantic Tropical Weather Outlook
18.09Eastern North Pacific Tropical Weather Outlook
18.09Embattled Tupperware owner files for bankruptcy
18.09Marlboro owner sells UK inhaler firm over backlash
18.09Atlantic Tropical Weather Outlook
18.09Eastern North Pacific Tropical Weather Outlook
18.09New bank hubs to open but many can't print statements
More »