Home › Czech HbbTV adopts header bidding solution from R2B2
 

Keywords :   


Czech HbbTV adopts header bidding solution from R2B2

2017-10-16 16:00:04| Digital TV News

R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.

Tags: solution czech header bidding

Category:Consumer Goods and Services

Latest from this category

All news
27.11Loyalty cards offer genuine savings, says watchdog
27.11Aston Martin issues second profit warning in two months
27.11Online slots gambling to be limited to 5 per spin
26.11Black Friday shoppers warned to be wary of deals
26.11Trump proves he is serious on tariffs - but it's not about trade
26.11Sports service SPOTV adopts Zixi for affiliate delivery
26.11'I want to get a job but I don't know how'
26.11EQT to sell Melita to Goldman Sachs Alternatives
Consumer Goods and Services »
27.11
27.11PSA10 SSP
27.11
27.11
27.11
27.115
27.11BTR 20()competition
27.11DVD
More »