Content is King when it comes to your customers reading email from your dealership. The marketing pros know that you can get more customers to open your emails if you have (1) A content marketing strategy; (2) A way to measure who-reads-what-content; and (3) Knowledge of best practices (like having a content marketing calendar, for example).
AND HOW YOU CAN FIND OUT
For the second year in a row, IMN, the digital marketing company that delivers branded enewsletters and content for dealers and other markets, has published a comprehensive report on content marketing. It is well- worth downloading and reading.
Click here to get the ReportThe Article DEALER emails to Customers: WHAT WORKS appeared first on Automotive Digest.