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DHX Media and Mattel launch partnership on kids content

2015-12-16 14:44:26| Toys - Topix.net

"Today's announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale," said , Chief Content Officer of Mattel. "As a recognized leader in kids and family entertainment, DHX is ideally suited to help us maximize content creation and distribution across multiple channels and geographies.

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