(Telecompaper) Finnish operator DNA will launch the Jolla smartphone based on the Sailfish operating system in Finland in 2013. DNA said it will be the first operator in the world to sell Jolla smartphones and the only operator in Finland to sell it as soon as they enter the market. Jolla's new smartphone, which was unveiled in May, will be available in DNA Kauppa stores and DNA online as well as at selected DNA retailers. DNA's cooperation with Jolla is a part of the DNA partnership strategy aimed at providing the Finnish people with the most appealing equipment and services on the market. The Jolla pre-order campaign started in May at jolla.com.