Home DTC Melee-a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.
 

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DTC Melee-a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.

2014-01-24 21:40:13| Food - Topix.net

Why does it always seem that pharma direct-to-consumer advertising competition for market share comes in threes, or as I like to say, "DTC Melee-a-Trois"? Last year around this time, I wrote about three companies compete for diabetes market share .

Tags: women involved marginally dtc

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