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David Lazarus: Verizon takes the lead in move to a la carte pay-TV pricing
2014-10-05 14:50:02| Telecom - Topix.net
As more people abandon pricey cable and satellite services, the pay-TV industry may be finally waking up to the reality that if it wants to survive, it's going to have to give consumers what they desire. Lowell McAdam, the chief executive of Verizon Communications, recently signaled his company's acceptance of a la carte by announcing the launch of an Internet-based TV service that would offer greater programming flexibility than any other pay-TV provider.
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Category:Telecommunications