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Deadstock discounting undermining sustainability efforts
2020-09-29 13:11:00| Daily apparel & textile news and comment - from just-style.com
Flogging excess stock at discount prices is said to be creating poor patterns in consumer behaviour, encouraging predictable patterns in consumers who are less inclined to pay the full price tag, and undoing any hard work brands have put in around sustainability and reputatio
Tags: efforts
sustainability
undermining
discounting
Category:Consumer Goods and Services