"So you are just a Service Director, not a marketing expert, huh?!?"
Well, you can be a marketing expert, tooand we are going to share some actions for you to make things happen in your service department right away. Today, we have been tasked to wear several hats, some of which we are not experts and do not want to be. In any case, we must market relevant, Dealership Branded and useful communications to our service customers to drive traffic and retention metrics. The majority of the time your next Sales customer, will come from the service lane. Prospecting for new customers is expensive and lackluster in response.
Read on to see a fantastic "recipe" for successful service marketing and service department heroism...The Article Dealer Service Department Management: A Recipe for Making Your Service Manager a Hero appeared first on Automotive Digest.