Telematics Update did an audio interview with Wes Lutz, owner of Extreme Dodge Chrysler Jeep in Jackson, Mich. Lutz will be participating on a panel discussion on this topic with other dealers at Telematics Detroit 2013.
One perspective theyll be sharing with the telematics industry is bridging the communication gap between dealers and manufacturers on making connected cars work well. Dealers are the end users who have to roll this out to consumers, so you can expect to hear some unvarnished truth from dealers, Lutz said.
One problem is that there are 17 dealer systems providers (DSP) in the US there are standards, but not great standards between the connectivity between those DSPs and the manufacturers.
Ford started the connected car game with its Sync system, and Lutz talks about how the process evolved. Chrysler brought over Fiats system in 2011with touch screen commands, which have been impressive to dealers and customers.
Dealer staff needs good training on how to pair the phones and answer the questions that typically come up from car shoppers.
Heres some perspectives on what Lutz candidly shared about the role dealers are playing in connected cars and some problems that need to be solved and a solution that could turn the corner.
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