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Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity
2013-06-21 16:01:24| AutomotiveDigest.com - Automotive Industry News
A study from Google and Ipsos OTX MediaCT last year made several bold predictions for use in mobile marketing strategy this year: 1 billion people will soon use mobile devices as their primary Internet access point 1 million small businesses globally will build a mobile website Smartphones will prove exceptional at driving new consumer behavior Tablets take their place as the 4th screen of most consumers "Mobile driven advertising spend" will emerge as a big category The ROI on mobile campaigns will increase as a result of unmatched relevance of customer proximity to retailers in target markets The intersection of search, display, mobile and social will spark dramatic new forms of engaging consumers Tim McLain, Senior Marketing Manager at Netsertive, advises dealers to use a mobile-specific strategy when marketing to customers using mobile devices. [Read more]The Article Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity appeared first on Automotive Digest.
Tags: mobile
marketing
strategy
dealers
Category:Automotive