If you ask most people where buying a car is on their comfort scale, many reply somewhere between a root canal and chronic diarrhea. Dealers know how uncomfortable it can be and have worked hard to fix that. The buying public is ready for a change.
Here are 3 effective ways to use Social Media to establish trust with your customer and debunk the stereotype:
1. Help Them Buy From You. What are the frequently asked questions about the car buying process or service process? Each one of these can be a blog post or a status update on Facebook or Twitter. See yourself as your customer does and come from a supportive space. Help them buy so they remember you as the likable expertso they think of no one else when its time to buy.
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