The single most important step after you receive any lead in your dealership is the follow-up. How quickly can you answer your prospective customers and get them the information they need? The faster you can get them the information they are requesting, the quicker they can make a decision about purchasing a car, coming in for service, ordering a part, or (for customer service questions) about their relationship with your dealership. Time is of the essence in the car-buying world, and once a lead is sent to your CRM, the clock is ticking.
Rebecca Kon, blogging on DrivingSales.com, urges dealers to respond quickly to perspective customers, whether they phone or email or just stop in to see what you have on the floor. [Read more]The Article Dealership Lead Follow-Up: How Fast is Yours? appeared first on Automotive Digest.