The Muzi Auto Group of Needham, Massachusetts had relied on newspaper and radio ads to drive dealership sales and service awareness, but found that with a noisy and hyper-competitive local auto sales market, traditional approaches werent elevating the Muzi brand effectively, and there was little measurable return-on-investment.
The Challenge:
The dealership sought to establish more personal relationships with customers and prospects while improving awareness, engagement and revenues
The Solution:
The IMN Loyalty Driver for Automotive
The Results:
Muzi issues approximately 10,000 email newsletters each month with very low opt-out rates and steadily increasing user engagement with targeted coupons and offers. Muzi can attribute 15 car sales over 4 months to the email newsletter program.
The Muzi Motor Group success story didnt just happen it was the result of the easy-to-integrate IMN Loyalty Driver program using an email newsletter mailed to customers and potential customers every month. [Read more]The Article Dealership Sales and Service Just Got Personal appeared first on Automotive Digest.