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Diageo Seeks Consumer Research to Help Reverse Sales Slump
2015-11-13 05:17:28| Beverages - Topix.net
Diageo PLC said it is overhauling its North American marketing operations and putting more emphasis on consumer research as it looks to reverse weak sales in its largest market. The British-based liquor company has lost market share in the U.S. as it struggles with brands like Smirnoff and Captain Morgan.
Tags: research
sales
consumer
reverse
Category:Food and Related Products
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