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Diageo Seeks Consumer Research to Help Reverse Sales Slump

2015-11-13 05:17:28| Beverages - Topix.net

Diageo PLC said it is overhauling its North American marketing operations and putting more emphasis on consumer research as it looks to reverse weak sales in its largest market. The British-based liquor company has lost market share in the U.S. as it struggles with brands like Smirnoff and Captain Morgan.

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