Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment - je.st - Diageo pays US$610m to harness Ryan Reynolds' content superpowers

Home › Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one more.

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