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Diageo's "peak innovation" belies more selective approach to NPD - Focus
2019-07-03 14:29:00| Daily beverage news and comment - from just-drinks.com
Yesterday, Diageo presented some of their newer spirits and beer launches to the media in an innovation showcase at the company's London city centre headquarters. In a wide-ranging presentation, Diageo's global head of innovation, Michael Ward, talked about the importance of recruiting new consumers - and keeping current ones - through the group's product pipeline.
Tags: focus
approach
peak
innovation
Category:Food and Related Products