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Home › Diageo targets Millenials for Smirnoff growth

 

Diageo targets Millenials for Smirnoff growth

2015-11-11 16:30:00| Daily beverage news and comment - from just-drinks.com

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millenial consumers in all markets.

Tags: growth targets smirnoff diageo

Category:Food and Related Products

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