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Diageo targets Millennials to spur gin, single malt growth in Latin America

2018-05-22 14:47:00| Daily beverage news and comment - from just-drinks.com

The president of Diageo's Latin America and Caribbean (LAC) unit has said Millennial consumers in the region are driving interest in the "untapped" single malt Scotch whisky category, as well as in gin.

Tags: single america growth latin

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