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Diageo to focus on Gen Z, social media in no- and low-alcohol strategy

2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com

No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.

Tags: media social focus strategy

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