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Digital Marketing Software targets financial institutions.

2014-12-05 14:30:29| Industrial Newsroom - All News for Today

Using Kernel™, financial institutions can deliver relevant content to consumers and optimize lead generation. Software adjusts advertisement delivery between mobile, online banking, and other experiences based on users' interest and interaction with each channel. Automated advertising campaigns are based on best performing promotions; website visitors will see ads that have highest click-through rates. Additionally, software tracks leads through dashboard that shows what users are viewing on site.

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