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Discovery partners with Inscape for TV audience measurement
2019-11-12 17:00:40| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
Tags: partners
audience
measurement
discovery
Category:Consumer Goods and Services
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