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Do Millennials Love Their Phone More Than a Car?
2014-09-04 20:12:54| AutomotiveDigest.com - Automotive Industry News
Here is a summary of a recent study that will give you the answer: Were at the cusp of phones mattering more to people than cars.Among adults 35+: 94% say their cars are important vs 82% phones. But for Millennials, its 87% cars, 86% phones. Cars matter more than you might think. Across ages, access to a car (90%) trumps helping others (77%), raising a family (73%), voting (68%), and being wealthy (43%). Car Ownership isnt going the way of the Dodo just yet. 96% of surveyed individuals own or lease a vehicle, and 91% think that owning a car is still an important part of their day-to-day. Even 87% of the Millennial population, which is more aware of car-sharing services and other transportation options, agrees that owning a car is essential. This means that auto manufacturers need to keep people happy, because at least 40% of surveyed individuals are likely to use car-sharing services if offered in their communities. Car-sharing still has a long way to go. Even though Uber ranks above all of the major auto brands when measured against the intersection of innovation and personal connection, it is still a relatively unknown entity. Only 22% of surveyed individuals were familiar with Uber, falling behind Zip Car (33% familiar) and just ahead of Lyft (18% familiar). See complete study. ____________________________________________________________________________ The Article Do Millennials Love Their Phone More Than a Car? appeared first on Automotive Digest.
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