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Do You Really Know What Your Customers Think of You?
2013-01-09 21:48:24| AutomotiveDigest.com - Automotive Industry News
How is your companys customer service? According to statistics provided by Bain and Company, 80% of companies surveyed said that they offer a superior customer service experience, but only 8% of their customers agreed with them. Ouch. Okay, you think its pretty good because your online reputation is good and you have five thousand followers on Facebook. Well, think again. In another customer relationship study conducted by IBM in 2011, companies were surveyed as to the reasons why their customers followed them on social media sites. The companies listed discounts among the least important reasons, but when the customers themselves were surveyed, they listed discounts as a major reason for following a company on a social site. Mike Gorun, Managing Partner of Media Trac, gives sound advice on building your dealerships customer relations by adding a dealer loyalty program to the mix, despite misconceptions on how you handle your online reputation.The Article Do You Really Know What Your Customers Think of You? appeared first on AIN Media.
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Category:Automotive