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Does Hoop Hype Help Auto Brands?

2013-05-28 20:10:20| AutomotiveDigest.com - Automotive Industry News

Domestic OEMs Ford and GM bet on the excitement of the NCAA Basketball Championships to drive auto shopper interest in their brands. Dataium analyzed online shopping intensity for these brands before, during and after the tournament to determine the impact of their sponsorship campaigns on auto shopping. Our research showed that shopping intensity around Chrysler was highest of all the domestic brands before and during the tournament. However, Lincoln saw the most gains in shopper interest, rising 9% during the three week event. [More] The Article Does Hoop Hype Help Auto Brands? appeared first on Automotive Digest.

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