Scientific American: It seems you cant read an article about new mobility or the sharing economy without stumbling across Uber; the mobility service that sprung up in 2009 to only five years later become valued at more than Avis, Hertz, or Sony. Yes, Sony.
Two weeks ago, I found myself using the service for the first time, here in Paris. The ride went silky smooth largely due to its app, which is so easy-to-use your grandmother could use it. And Ive since used it while traveling abroad, quickly realizing why so...