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Does sex still sell? Abercrombie & Fitch and other sexy brands tone it down

2015-11-09 03:29:38| Apparel - Topix.net

And who could forget Abercrombie's iconic shirtless men, who greeted shoppers as they entered stores? Or the PG-13 shopping bags with couples wrapped up in each others' arms, mid-kiss? Looking at Abercrombie & Fitch's latest campaign , the sex is noticeably absent. Amid declining sales, the teen brand has been slowly but surely chipping away at its raunchy reputation to become more palatable to the modern consumer.

Tags: it down sell sex

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